(a work in progress at the moment)
Claim: Chain stores, such as Wal-Mart, detail the homogeneity of the American market and the difficulty that "mom and pop" stores face when trying to survive.
Evidence: Marketing campaigns of these companies that divulge the number of consumers (200 million, apparently) the effect these customers can have. Also, I could include background about the rise in franchises in recent history. Furthermore, statistics and other relevant information should speak for itself.
Purpose: The purpose is to showcase the prevalence capitalism in our modern society and how the CEOs of large companies reap the benefits of a populace willing to settle with little diversity in their consumption.
Audience: The audience could include a very wide range of people, but this research paper would probably appeal to the American consumer; also, it would appeal to those who are anti-consumerism.
2 comments:
this is interesting--it seems you are interested in the phenomenon of "consumerism." The rise of the shopping center-city is certainly an architectural feat... the change that you describe in terms of chains taking over small stores has also certainly affected the products that are sold and their relative value as objects (i.e. as artworks) has also changed through major major mass production. there would be many ways of finding a concrete way of taking these issues....
p.s. forgot to ask if you can think more on the topic and do an AB for that thing you've decided to use as the primary material...
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